As a client it might be difficult to understand what files you should get from your designer after a logo design process, especially if you are doing it for the first time. Below I have collected the most widely used files needed for using the logo either in print or on the web.
There are two different format your designer should supply, vector and raster images.
Vector images are made up of basic geometric shapes such as points, lines and curves, so they can be easily scaled without losing any image quality. All logos should be created as vector graphics in vector based programs, such as Adobe Illustrator. These are the common types of vector images:
AI (Adobe Illustrator)
EPS (Encapsulated PostScript)
PDF (Portable Document Format)
SVG (Scalable Vector Graphics)
You will need these files if you want to create other materials in the future which will be printed, eg. business cards, poster, billboard etc. The designer will send you not only the coloured version of the logo, but also in black and white.
Raster images are made up of pixels, so they lose their quality while scaling. They are perfect for using on the web or insert in Word for example. These are the common types of raster images:
PNG (Portable Network Graphics)
JPEG (Joint Photographic Experts Group)
A logo image saved in png will have a transparent background, so it is perfect for using it on your website.
If you are thinking to have your logo designed by a logo designer, always ask for these files, especially for the vector based formats and save them carefully, because you will need them in the future.
Do you have any other questions regarding the logo design process? I will be happy to help you, just drop me a message.
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