It is no longer a question as to whether you should have a website nowadays, and almost all companies have one. What it is about is the goals that you want to achieve with it.
What are the characteristics of a good business website?
Goal – A good website has to have a clear goal of what do you want to achieve with it.
Content – Content of the website should be written keeping the target audience in mind, and should avoid any industry jargon. Detailed and up-to-date information will help your potential customers to make their decision.
User-friendly – A clear website structure, an easy to navigate menu will help your visitors to find all the necessary information they are looking for.
Responsive – The visitors will come to your website through different devices, so it is important to make your website responsive, which adjusting its size according to the device of your visitors.
Appearance – The appearance of the website is the first thing that the visitors will see. It reflects your company and your product or service. Therefore, it is crucial to have an appealing, clean and professional looking website design, which is in line with the company’s brand identity.
Website design posts
In my previous post I wrote about web design briefing and preparation for website projects. One of the questions in the brief was to list a few websites that you like so the designer can have an insight into the direction of the design. Well, besides sites that you often visit or your competitors’ websites, […]
Before starting a website design project, whether you are using an agency or a freelance web designer, they will ask a lot of questions to be able to give you a proper estimate and to understand your business. Most probably you will have to complete a detailed web design brief, so it is a good […]
Do you run a small hotel, guest house or a bed & breakfast and are thinking of having your own website or redesigning the old one? Assuming that the main goal of your website is probably to get more bookings, below I have listed some features and tips that a great hospitality website should contain. […]