Yesterday a friend of mine asked me a question, „So how exactly do we go about designing a logo?” I gave her my answer and decided to write a post about it, so it can be useful for you as well if you decide to order a custom made logo in the future.

Logo is an important part of your brand identity and it takes time to create an effective logo, which is simple, memorable, timeless, versatile and relevant. The process can take several weeks until everybody is happy with the final logo.

0. Proposal & contract
Firstly, the process starts with giving a quotation for the logo or brand identity design request. If it is accepted, it is followed by signing a contract.

1. Design brief
You will be asked to complete a logo design questionnaire, which will cover important questions such as the introduction of your business or product, target audience, competition and the direction of the logo design. If there are still questions, I will come back to you and clarify them. Here you can download the logo design brief that I am using.

2. Research
After receiving the completed brief, I will start learning about your company, understand the market and the industry, research your target group and your competitors.

3. Brainstorming & sketching
After gathering all the important information and completing the research, brainstorming about the logo design concepts and sketches begin. (I used 15 pieces of A4 paper when I was designing my own logo  🙂 )

4. Presentation of 3 concepts
I will prepare 3 concepts, which will be presented to you in digital format.

5. Revisions
If you decide to go with one of the concepts, I will make the revisions based on your comments, select the final fonts and the colour palette. I will refine the logo until you are happy with it.

6. Finalization
After the approval of the final logo, I will prepare and hand over all the necessary files that you will need, vector files for printing (ai, eps, pdf) and raster files for using on the web (jpg, png).
Depending on the scope of the project I will design other elements of your brand identity, such as business card, letterhead, envelope etc.

So as you can see it is not a fast process and cannot be done in just a few days. Time and money should be invested in creating a good logo.

If you still have some questions or want to have a custom made logo for your own business, do not hesitate to contact me.

Image credit – Design vector designed by Freepik


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