Recently, I have noticed that Facebook covers of some small businesses are poor quality and with inappropriate photos. Therefore, I have decided to write a post about Facebook cover design.
You probably know how important first impressions are in both personal and business life, it applies also to your social media presence. If you have a business Facebook page for your company, brand or product, the cover page will be the first thing the visitors see when they open your page. So it is important to have a proper cover photo, which will help Facebook users to understand what your page is about.
But besides first impressions, what is the actual importance of a good cover photo? A properly designed cover can help to increase brand awareness, promote a product, increase sales or simply engage customers.
Facebook used to have quite a strict policy regarding cover photo design, but recently it has changed, enabling companies to design cover photos almost without any restrictions. The current guidelines state: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”
Still there are some rules which you should keep in mind when you upload a cover photo. I collected some mistakes typical of some businesses:
0. No cover photo at all.
1. Inappropriately sized picture – The current size of the cover photo is
851 x 315 pixels.
2. Profile photo and the buttons cover important parts of the cover photo.
3. Cover photo has nothing to do with the company, brand or product.
4. The Page owner has no legal rights to use certain images, eg. downloaded from Google.
5. Overcrowded cover photo.
6. Outdated image.
I hope this will help you next time you put up a new cover photo or ask somebody to design it for you.
Now let’s look at some cover photo examples from big companies; perhaps we can learn something from them.
KLM – promotes customer service
Twinings Tea UK – new products teaser
Hilton Hotels & Resorts – customer experience
Apple – new product promotion
Starbucks – Autumn feeling
Cadbury Dairy Milk – creative use of the products
Rituals – customer experience, blog promotion
Nike – simplicity of slogan
Coca-Cola – product promotion / across generations and cultures
Pampers – comfort and happiness through products
If you feel you need help with your own custom Facebook cover design, do not hesitate to contact me.
Image credit – Facebook 2014 page mockup