Brand identity

What files you should expect from your logo designer

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As a client it might be difficult to understand what files you should get from your designer after a logo design process, especially if you are doing it for the first time. Below I have collected the most widely used files needed for using the logo either in print or on the web. There are […]

Logo design process infographic

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  Inspired by my last week’s post about the logo design process, I decided to create a visual presentation of the described steps. I hope this will help you to understand the process and the importance of having a logo which fits your company’s identity. Enjoy it!      

The Logo design process in 6 + 1 steps

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Yesterday a friend of mine asked me a question, „So how exactly do we go about designing a logo?” I gave her my answer and decided to write a post about it, so it can be useful for you as well if you decide to order a custom made logo in the future. Logo is […]

5 reasons your hospitality business needs a logo

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As a small hospitality business, whether you are a holiday home owner or a small restaurant owner maybe you are not thinking about building a brand, assuming it is only for big companies. But whether you are working consciously on your marketing or not, there will be a picture in your potential or existing customers […]