As a small hospitality business, whether you are a holiday home owner or a small restaurant owner maybe you are not thinking about building a brand, assuming it is only for big companies. But whether you are working consciously on your marketing or not, there will be a picture in your potential or existing customers mind about your small business.


With your branding you differentiate yourself from your competitors and tell your potential customers what kind of service they can expect from you. Branding is a wide definition which incorporates your values, message, communication style, customer service, visual appearance, colours, pictures and your logo. With a professional and well designed logo you can express who you are and what you can offer to your audience, so your logo is an important part of your brand identity.


Brand - Brand identity - Logo


So let’s see the most important reasons why it is essential to have a logo at all.


1. To promote your business
Your goal is to have more visitors and you are probably working hard on promoting your business either online or offline. So you need a consistent visual appearance throughout all of your marketing materials, using your professionally designed logo accordingly.


2. To make a good first impression
It is crucial to make a good first impression, especially if your potential customers are searching online for a place to stay or a place to eat.  Visitors will decide whether your website is attractive or not within 3 seconds and your logo is an important visual asset.


3. To be professional and build trust
If you are serious about your business, it should also have a professional look which will help to build customer trust.


4. To be memorable
In order for people to remember your business there should be an image which can be associated with your company. A unique logo and a consistent brand identity will enable people to recognise you quickly.


5. To differentiate yourself from your competition
Probably there are a lot of other hospitality businesses in your area so customers have plenty of choices. Differentiate yourself with your logo, tell people who you are and what you have to offer.


So having a consistent visual appearance will help your business to attract more customers and keep them loyal. But I also have to mention that it will work only if your service and your brand identity are in balance. No marketing can help you to boost your business if you have a poor standard of service.

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